The style grew in popularity through the late 1960's until it was nearly ubiquitous throughout the next decade. Blaxploitation films - a briefly-flowering movie genre of exploitation films made specifically for black audiences - made the 'do even more of a political statement. By the time disco came around, people of practically every race could be seen sporting a perfectly-rounded Afro, often with an afro pick - a squarish comb featuring long, spaced teeth - in the back pocket or even sticking out of the 'do itself.
In later decades, the hairstyle has become practically a cliche of the 1970's, along with bell-bottom pants and the waka-chicka sound of a guitar played through a wah-wah pedal. The hairstyle shows up often in movies meant to parody the time frame; Foxy Cleopatra from the third Austin Powers film had one, of course; even Undercover Brother sported a perfect 'fro. Pam Grier, the quintessential Blaxploitation actress, hid weapons in her Afro in two films - a gun in Foxy Brown and razor blades in Coffy (to stop another woman from grabbing her by the hair, with bloody results).