This future-looking optimism was not lost on the world of fashion. Space-age silver was mixed with primary colored prints taken from pop art, to create new, alien-looking pallettes. Novel fashion materials were introduced, which included shiny, wet-look PVC, easy-care acrylics and polyesters.
In 1964, designer Andre Courreges formally launched the space-age look. Courreges's collections strongly featured silver and white PVC with bonded seams, silver PVC 'moongirl' pants, white cat suits, and monochrome striped mini skirts and dresses.
His success was followed by Paco Rabanne's 1966 interpretation of the futuristic theme. Rabanne created clothing using plastic, metal, and even chain mail. This extreme look caught on commercially in the form of chain link belts, heavy metal necklaces, and disk-like earrings. Pierre Cardin also created his version of the space age look in 1967 with stylised visored helmet hats and shift dresses, space-age cat suits and body stockings.
1968 was the year the look really took off, following the success of the film Barbarella and the increasing hysteria over the imminent moon landings.